SUCCESS STORIES

Talentmark (formerly CK Group) worked with SUN Pharma, the fourth largest specialty generic pharmaceutical company globally, to prepare their launch of a new ophthalmology product worldwide. To support this ambitious rollout, SUN Pharma needed a reliable partner to quickly build a contract sales force across Europe.

Project Brief

SUN Pharma, the fourth largest specialty generic pharmaceutical company globally, was preparing to launch a new ophthalmology product worldwide. To support this ambitious rollout, SUN Pharma needed a reliable partner to quickly build a contract sales force across Europe, with firstly 20 sales representatives in Germany, 15 in the United Kingdom, and 5 in the Netherlands.

Challenges

We partnered to address this challenge. Our approach involved a tailored strategy that combined market research, candidate sourcing, and an in-depth understanding of the pharmaceutical sales landscape in each target country. 

Solution

We focused on finding sales reps who not only met the professional criteria but were also motivated and eager to work for a leading company like SUN Pharma. Through our extensive network and streamlined recruitment process, we were able to rapidly deliver qualified candidates ready to drive SUN Pharma’s product launch.

Outcome & Conclusion

Our partnership with SUN Pharma led to the successful delivery of a contract sales force across the targeted European markets. SUN Pharma chose to work with us due to our ability to deliver contractors quickly and efficiently across multiple regions, our proactive approach and enthusiasm to service their needs. This successful collaboration not only facilitated SUN Pharma’s initial product launch but also positioned us as a trusted partner for their next phase of market expansion into Southern Europe and the Nordics.

Project at a glance

A really constructive and optimistic experience and we definitely have more support than other agencies” 

Key Account Manager at SunPharma

40

We sourced 40 sales representatives across Europe.

*Data from CK database and Hirehive

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