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Why ‘Competitive Salary’ is costing companies talent

Salary transparency is becoming an essential part of successful hiring strategies. Candidates are increasingly expecting employers to provide clear salary information at the start of the recruitment process, and organisations that fail to do so risk losing skilled talent before conversations even begin.

What candidates are saying

One of the biggest barriers to candidate engagement is the use of vague terms such as “competitive salary.” Including salary ranges in job descriptions can significantly improve both the quality and efficiency of recruitment.

Research from our recent poll found:

  • 33% of professionals would not apply to a role advertised as “competitive salary”.
  • 33% said they would only proceed if salary was clarified later in the process.
  • 20% stated if would depend on the company if they still apply.
  • Only 14% said the lack of salary information would not affect their decision to apply.

According to multiple recruitment studies, salary is consistently ranked as one of the top three factors candidates consider when applying for a role.

In highly specialised life sciences recruitment, candidates are often considering multiple opportunities at once. Professionals want to quickly assess whether a role aligns with their expectations, seniority, and market value before investing time in lengthy interview processes.

This issue becomes even more pronounced when hiring for senior positions, as their time is limited, their market value is typically well established, and many are already employed.

Why salary transparency matters

Including salary information in job descriptions offers several clear advantages:

  • Higher application rates – Roles with salary information typically attract more applicants.
  • Better quality candidates – Applicants can assess suitability before applying.
  • Faster hiring processes – Reduces late-stage salary disagreements, dropouts, and offer rejections.
  • Reduced hiring costs – Fewer unsuitable applications and less wasted interview time.
  • Better candidate experience – Creates transparency and trust from the outset.
  • Improved employer branding – Open and transparent companies are viewed more positively.
  • Stronger diversity and inclusion outcomes – Pay transparency can help reduce unconscious bias and inequitable pay.
  • More competitive positioning – Particularly important for specialist positions.

Addressing pay gaps

Salary transparency is also increasingly linked to pay equity and diversity initiatives.

Current statistics show:

  • Women across Europe earn approximately 11% less per hour than men on average.
  • In the UK, the gender pay gap for full-time employees was 6.9% in 2025.

A lack of transparency can make it more difficult for employees and candidates to identify inconsistencies in pay structures. Transparent salary ranges help create clearer benchmarking, fairer hiring processes, and greater accountability across organisations.

The “EU Pay Transparency” directive

Although the UK is no longer part of the EU, many life sciences organisations operate internationally and are already reviewing recruitment and compensation practices to align with these standards.

Under the directive, these changes must be implemented by EU members by June 2026:

  • Employers will need to provide salary ranges before interview stage.
  • Companies will be banned from asking candidates about salary history.
  • They must give employees access to pay benchmarking information.
  • Larger organisations will have mandatory gender pay gap reporting obligations.
  • Employers may need to take corrective action where unjustified pay gaps exceed 5%.

Read our full article on the EU pay transparency directive here.

For companies competing for specialist scientific and technical talent, the message is clear, salary transparency is becoming an expectation. Employers that openly communicate pay ranges are likely to build stronger candidate trust, improve hiring outcomes, and position themselves as credible organisations within the life sciences sector.

If you are an employer who would like advice regarding advertising salaries, please get in touch.

Posted in: News
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